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KMID : 0613620210410030023
Health Social Welfare Review
2021 Volume.41 No. 3 p.23 ~ p.38
A Comparative Analysis of Foreign Plain Packaging of Tobacco Products: Focusing on the Design Features of Conventional Cigarette Packaging and Sticks
Yang Jin-Wook

Kwon Kyeng-Hee
Abstract
In 2019, the Ministry of Health and Welfare introduced a plain packaging policy for standardizing the color and design of conventional cigarette packs to suppress the effects of advertisements and promotions. In this study, the relevant laws and guidelines of Australia, the United Kingdom, New Zealand and Canada were searched on the website of each country¡¯s regulatory agency. The regulatory elements of these countries were then compared. The results showed that each country similarly regulates the color, structure, and size of conventional cigarette packs, labeling information, the length and diameter of conventional cigarette sticks, the type of information labeled on the stick, and so on. However, some regulatory elements showed clear differences in the level of regulation by country. Thus, a close review is required when applying such elements to Korea. In particular, over time, regulatory elements to increase the effectiveness of the policies are being added or changed. Therefore, the latest regulatory trends must be thoroughly reviewed in the policy-making process. The results of this study are expected to be used as basic data for the enactment of laws and regulations in Korea when introducing policies in the future.
KEYWORD
Cigarette Packaging, Cigarette Stick, Plain Packaging, Tobacco Control
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